Ender s Game A Fiction Genre Essay - 2092 Words

Ender’s Game is consistently listed as one the masterpieces of the science fiction genre. Since the novel’s publication in 1986, Ender’s Game has captured the attention and adoration of readers throughout the world. A sci-fi drama that came out in the final, heated years of the Cold War, Ender’s Game is an allegorical tale for that very time period. After the Second World War two incredibly powerful nations emerged and became locked in a battle over which belief system (capitalism or communism) was best. The United States (USA) and the Soviet Union (USSR) tried to show their superiority over the other in a myriad of ways, the most notable being the space race. The space race made the world shift their focus from being earth bound to thinking much more about the stars in the heavens above. The space race inspired many authors which lead to an explosion of new works in the science fiction genre, eventually leading to Ender’s Game’s publication. Card uses the main character Ender to represent the United States, the dynamics between adults and children to represent the relationship between the United States government and its citizens, the alien species called Buggers to represent the Soviet Union, and the final battle in the novel to represent the downfall of the Soviet Union. Ender’s Game allegorizes Cold War politics and how Orson Scott Card viewed the Cold War would come to an end in a fantastical, entertaining tale. Ender’s Game is the story of a boy named Ender Wiggin.Show MoreRelatedEnders Game and the Matrix - Comparative Essay Practise Essay Scaffold - Science Fiction1597 Words   |  7 PagesThis is seen the two texts, the Wachowski brothers’ film The Matrix (1999) and Orson Scott Card’s novel Ender’s game (1985), through their mutual form of the science-fiction genre. These two texts allow the responder to gain new understanding of the values of the contextual times in which the text was composed. The use of defamiliarisation is a key concept in the science-fiction genre, where the composers create a futuristic world which is alien to the responder, yet drawing parallels to the contextRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesBildungsroman (German pronunciation: [ˈbÉ ªldÊŠÅ‹s.Ê oËÅ'maË n]; German: novel of formation, education, culture),[a] novel of formation, novel of education,[2] or coming-of-age story (though it may also be known as a subset of the coming-of-age story) is a literary genre that focuses on the psychological and moral growth of the protagonist from youth to adulthood (coming of age),[3] in which character change is extremely important.[4][5] Contents [hide] 1 Origin 2 Plot outline 3 Examples 3.1 Precursors 3.2 17thRead More Reading and Censorship of the Harry Potter Novels Essay5573 Words   |  23 PagesJ. K. Rowling’s Harry Potter series, which have reached worldwide popularity have an effect on children has not been matched by any other book. The novels have encouraged children to read for entertainment instead of turning to television or video games. When a piece of literature inspires children as the Harry Potter novels do, limiting a child’s access to the novels seems ridiculous. Unfortunately, this is what is happening with Harry Potter. The books are challenged and banned in schools and librariesRead MoreAnalysis: Dogville30953 Words   |  124 Pagesefterligning af virkeligheden * gr. mimà ©sis efterligningen† (Dansk Fremmedordbog, 1999: 619) Denne opdeling tilskrives som oftest Platon. Se f.eks. Drotner, m.fl., 1996, s. 224-225 9 Denne opdeling tilskrives ofte Henry James, se f.eks. http://www.textanalyse.dk/Lex_S.htm#BogstavSh, men ogsà ¥ Norman Fried man, se f.eks. Stanzel, s. 54 i Iversen og Skov Nielsen, 2004. 8 7 Kapitel 2 – I hvilket metode og opbygning, teori og tradition skitseres Vi vil indledningsvis i dette kapitel markere

Analysis Of The Journal Of Nutrition, Health And Aging ...

Analysis of a Scientific Research paper 1. The title of this journal is ‘The Journal of Nutrition, Health and Aging’ and the publisher is ‘Springer Paris’. (1) 2. The impact factor is determined by the average number of times articles within the journal are cited during a specified time period. The impact factor of this journal is 3.199 which is low. This tells us that the quality of the journal is average for others to cite and inspire to. The lower the impact factor, the more people will think of the journal as an average quality and less important compared to other journals. Therefore, this would identify that fewer people would relate to the journal due to the ratings. (2) 3. The title of the research paper is ‘Improved Nutrient Intake in Older Obese Adults Undergoing a Structured Diet and Exercise Intentional Weight Loss Program’. Peer reviewing is a group of knowledgably scientists reviewing the journal before it gets published. Once the journal is classed as satisfactory, the author can then publish the book. (1) 4. Gary D. Miller is the only Author who has contributed to the research of this journal. If there are any further questions about the study of the journal, you can contact him with the direct link under his name which forwards his email. (2) 5. The Author hasn’t included any form of acknowledgement or external help throughout the journal. However, one way the author would show acknowledgement would be by showing appreciation. For example,Show MoreRelated Women, Beauty and Self-Esteem Essay5143 Words   |  21 Pagesdesigned to make them beautiful. Cosmetic sales have increased annually to reach $18 billion in 1987 (â€Å"Ignoring the economy. . . ,† 1989), sales of women’s clothing averaged $103 billion per month in 1990 (personal communication, U.S. Bureau of Economic Analysis, 1992), dieting has become a $30-billion-per-year industry (Stoffel, 1989), and women spent $1.2 billion on cosmetic surgery in 1990 (personal communication, American Society of Plastic and Reconstructive Surgeons, 1992). The importance of beautyRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy PeckRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesintroduction of new technologies of repression and surveillance and modes of mass organization and control. Breakthroughs in the sciences that greatly enhanced our understandings of the natural world and made for major advances in medicine and health care were very often offset by the degradation of the global environment and massive spurts in excessive mortality brought on by warfare, famine, periodic genocidal onslaughts, and worldwide epidemics. In no previous epoch of history was war so

Guilt and Regret Essay Sample free essay sample

Guilt and sorrows are two emotions that have transcended clip and have invariably been used as literary subjects for infinite old ages and countless plants. Literature captures the kernel of humanity and expresses it in ways that most can non make. therefore we look to literature as a manner to associate and steer us through whatever it is we are seeking to cover with. whether it be positive or negative. In this essay I will be researching Edgar Allen Poe’s â€Å"The Raven. † to show the look of guilt and sorrow in the signifier of poesy utilizing different poetic devices to make so. I will be analysing the thought that the storyteller of the verse form is non merely showing sorrow over the loss of his â€Å"Lenore. † but besides guilt stemming from his belief that he could hold done more to salvage her. or in fact possibly even caused the decease of his beloved Lenore. Poe does a good occupation of dividing the verse form into two classs or subdivisions. so to talk. One being the hopeful thought that he can acquire Lenore back or at least see her shade and perchance accommodate with her so that he can populate on merrily. The other being the dark and dramatic tone of the verse form that takes overpowering precedency after the first few stanzas. And the manner Poe does that. evidently non holding the usage of images to help him. anytime he is speaking about Lenore or something positive. he uses positive imagination such as â€Å"the white flop of Pallas† to depict his beloved Lenore. What makes this poem more than merely a horror narrative is the manner that Poe uses his words and poetic accomplishments to thrust the reader into the narrator’s head and into his mind so that you know non merely his feelings. but his ideas excessively. It is a deep verse form on many degrees and through the remainder of this thesis I will turn out that the storyteller is responsible in some capacity for the decease of Lenore. The verse form is written in a melancholy tone from the really get downing when Poe describes the dark that he is visited by the Corvus corax as a midnight dreary. besides saying that it is during â€Å"the black December. † ( Line 7 ) He instantly starts off puting the tone of the verse form and the scene of the verse form as an unhappy and sorrowful atmosphere so the reader gets the feeling of unhappiness from the storyteller from the first line. From that line about December along with the line mentioning to â€Å"dying embers† the reader is thrust into a scene of depression and unhappiness. December is a month where all things being to disintegrate and decease. from the foliages. to the grass along with animate beings non deceasing. but flying for heater conditions. The deceasing coals is merely another manner that Poe creates the scene for the reader so that it is as if he is painting an image of what is traveling on with the storyteller. It does non take long for Poe to give the reader a sense of edginess. It is clear that besides from the first stanza that the storyteller is on border. while he reads â€Å"forgotten lore† ( line 2 ) . The storyteller is most likely partaking in some signifier of black thaumaturgy to convey back his doomed love. Lenore. Poe uses the literary devices. internal rime and initial rhyme to give the first and other stanzas a musical or rhythmic sound that aids the overall tone of unhappiness for the verse form. By giving the verse form a structured rhythmic tone. it genuinely aids the sense of the narrator’s unhappiness and fright of the state of affairs he is in. Besides. the dark musical subject of the first stanza serves as cogent evidence that the storyteller of the verse form is genuinely executing some type of black thaumaturgy. because if you look back at mankind’s remembrance of black thaumaturgy. they are about performed utilizing some type of musical ritual where people are sing-songy in the manner that they are transporting ou t the black thaumaturgy. The storyteller goes on in the following stanza to speak about how he. â€Å"sought to borrow from my books cessation of sorrow – sorrow for the lost Lenore. † This is the first clip in the verse form that he mentions what he is so sad about. which is the loss of his beloved. Lenore. Now the storyteller is seting the pieces together and he clearly is seeking to utilize the forgotten traditional knowledge. or black thaumaturgy to convey back or at least connect with his asleep love. Lenore. Poe uses peculiarly bewitching enunciation and a combination of vowel rhyme. the repeat of vowel sounds to make internal rime lt ; and initial rhyme. the repeat of a peculiar sound in the first syllable. to convey the general tone of depression and sorrow over the loss of Lenore. The repeat truly drills the point that Poe is seeking to acquire the reader to experience the sorrow and the hurting that the storyteller is experiencing about the loss of his beloved Lenore. All the words t hat he chooses have a tone of darkness and immorality. combined with his literary devices provide a really grave ambiance that the reader is thrust into. It was peculiarly obvious that the forgotten traditional knowledge is some type of black thaumaturgy that the storyteller is utilizing to convey back Lenore or merely speak with her one time once more when in the 5th stanza Poe writes. â€Å"dreaming dreams no mortal of all time dared to woolgather before. † ( Line 26 ) Due to the clip period that this was written in. 1845. black thaumaturgy would hold been non merely looked down upon the manner it is today. but most likely imprisonment or decease would be the consequence of being found guilty of practising it. Why would a adult male hazard that to talk to person who has passed off. regardless of how much he loved her? Because he feels guilt over the decease of Lenore. most likely significance that whatever she died he felt that he could hold done more to assist her. You get a sense in this stanza that he is genuinely making something that he is even afraid of making. something that he could lose is his life for. which decided ly is a stating fact that he is willing to seek anything to free himself of the guilt that he is experiencing over the loss of Lenore. Just one more assistance to the impression that he perchance had something to make with the decease. or surely could hold done more to protect his Lenore from whatever destiny she met. Once the storyteller hears the Corvus corax at his door. he believes it is Lenore who has returned from the dead to see him. When he answers the door. â€Å"the merely word at that place spoken was the whispered word. â€Å"Lenore! †Ã¢â‚¬  This clearly means that the storyteller believed in his bosom that the black thaumaturgy had worked and he Lenore was here to see him. Once the rapping starts once more. this clip at the window. the storyteller realizes it is a Raven. a bird normally associated with the underworld and the work of the Satan. Possibly the Raven. a bird from the underworld. would be conveying intelligence about Lenore. but that is non the instance. Poe chose the Raven sagely. one time once more. to convey the general tone of guilt and sorrow to the reader because when one thinks about a Corvus corax. one does non believe of a hopeful and proud bird. but instead a dark and glooming bird that brings about negative feelings and vibraphones. The storyteller short ly realizes that this Raven is non here to convey good intelligence or to relay a message of hope to him. but instead to stalk this adult male for whatever it is that he has done. or lack there of. to assist his love. Looking back on historical literature. frequently times when you read narratives. verse forms or novels about a adult male being haunted by something. it is a repeating object. individual or animate being that keeps coming back over and over once more as if to allow the character. in this instance the storyteller. know that they will and what has happened under their ticker. so to talk. Basically. the storyteller at first experiences exultation at the idea that the tapping is Lenore. or that the Corvus corax is traveling to be the bringer of intelligence from the underworld about Lenore. but rapidly realizes that the Raven is at that place to mortify and escalate the feelings of guilt that he is already sing. The storyteller associates the bird with the Hadean shore. which is an allusion to the ancient underworld. So this bird is clearly from the underworld presenting the message of the Haiti. Besides the bird’s name. harmonizing to the storyteller. and the lone word spoken by the bird. is â€Å"Nevermore. † Nevermore is a word that Poe chose carefully because it brings about a feeling of hopelessness and emptiness that other words can non capture. Soon. the storyteller realizes that this bird is presenting awful intelligence to him. depicting the Corvus corax as â€Å"grim. ungainly. ghastly and gaunt. † None of these words are hopeful. like the storyteller somewhat was when he foremost thought Lenore might be at the door. However. in the 14th stanza is where the reader genuinely sees that this adult male. the storyteller. is non merely experiencing sorrow over the loss of his beloved. but besides guilt and sorrow over the manner she died. The adult male cries out imploring to bury the sorrow and guilt he feels over Lenore. â€Å"Nepenthe from thy memories of Lenore! † ( Line ) Nepenthe is a drug described in Homer’s Odyssey that is supposed to free the individual taking it of all heartache or guilt they are experiencing over something that has happened to them in the yesteryear and they can non acquire over. A adult male who has lost a loved one and could non make anything about it does non desire to bury the memory of this individual all together. yet this adult male seems to wish that he forgets about Lenore all together. Besides. amidst the fright and confusion of the storyteller throughout his brush with the Corvus corax.he asks the bird. â€Å"is there balm in Gilead? † ( Line ) Balm is an ancient signifier of lotion that was used to comfort tegument. while Gilead is an allusion to the scriptural hill of judgement where God would judge worlds. Through Poe’s combinations of authoritative and scriptural mentions. the storyteller is showing his hurt over whether or non God will demo merely clemency or comfort when he is being judged for entry into Eden or snake pit. A adult male who has no guilt would non be awfully concerned about this. nor sound so hard-pressed about how he will be judged. Clearly his preoccupation with his judgement. and the hope that God will judge him kindly. the manner that balm is smooth and sort to one’s tegument is stating that this adult male is experiencing compunction for whatever it is that he did to do Lenore’s decease. Finally. the poem’s concluding two stanzas portray the storyteller as the most despairing he has been throughout the whole verse form. He is shouting at the bird to travel off back the Plutonian Shore and non to go forth any hint of the bird behind. Clearly the Corvus corax has struck a cord with this adult male and the adult male is get downing to feel his destiny. The guilt and sorrow over Lenore can non be overcome. which is why he was visited by this evil bird from Plutonian’s shore. Plutonian’s shore is considered to be the shore of the river that leads into Haiti. or the underworld. However. the raven neer leaves the man’s house. â€Å"still sitting on the pale flop of Pallas merely above my chamber door. † ( Line ) This adult male has clearly done some incorrect in his life. clearly associated with the decease of his loved 1. because why else would a bird from the underworld be for good with him in his house for the remainder of his yearss? T he concluding two lines read ; â€Å"And my psyche from out that shadow that lies drifting on the floor shall be lifted – Nevermore! † ( Line ) His psyche shall neer be lifted to heaven to see Lenore once more. he is doomed to a life in the underworld with the Raven. and no thirster is at that place any hope of seeing Lenore. nevermore. A word that Poe clearly uses once more and once more and once more throughout this verse form that can non be overlooked as the cardinal subject to the full verse form is Nevermore. looking 20 eight times throughout the verse form. Why did Poe take the word Nevermore as the Raven’s exclusive speech production words of the Poem. or the word that occurs the most often? It is because. like the remainder of the verse form where Poe does a fantastic occupation of utilizing different poetic techniques to acquire his message across. he utilizing his superb enunciation. pick of words. to give put the tone of the full verse form. Nevermore does non give the reader any idea of felicity. hope or joy. but instead it gives the reader a sense of neer holding those good feelings once more. The reader feels the storyteller losing trust each clip the word is used and knows that as the verse form goes on the storyteller. although he set out to happen his love Lenore and perchance happen felicity once more. will neer once more experience that joy. never again. It is as if each of the 20 eight times the word is used he is stealing farther and farther off from what he truly wants. Lenore. Until the concluding line of the Poem where Poe states. â€Å"Shall be lifted – Nevermore! † ( Line 108 ) When you think of the word lifted. you think frequently of good feelings such as upraised liquors or lifted up to heaven. so for the storyteller to accept that he will be lifted never again is stating of how dark the verse form and his liquors have gotten. and ends the verse form allowing the reader know steadfastly that no joy came to the storyteller throughout his efforts to convey back Lenore. This verse form exemplifies Poe’s eldritch ability to capture the really common human emotions of guilt and repent into literature. The reader can associate to the poem’s subjects. while being captivated by the superb usage of initial rhyme. vowel rhyme. allusion and internal rime. Clearly people have different degrees of guilt and sorrow in their lives. but no affair the size everyone still experiences at some point and Poe does a fantastic occupation of capturing these emotions. This is why this verse form has become a dateless classic. because these sorts of emotions and Poe does such a superb occupation of conveying them out. He clearly is portraying a graphic image with his words of the guilt that the storyteller feels about Lenore for the reader to indulge in.

McDonalds Company Corporate Social Responsibility

Competition is an integral part of any firm’s functioning; the choice of the means, strategies, and tools to enhance the firm’s competitive advantage is often the key to understanding the roots to its success or failure, as well as the issues connected with its competitive behavior.Advertising We will write a custom essay sample on McDonalds Company Corporate Social Responsibility specifically for you for only $16.05 $11/page Learn More Every business owner wants to be successful, and wants to receive the highest revenue possible. Nevertheless, there are always certain limitations, requirements, and factors that produce a complex influence on the firm’s functioning and predetermine its profitability. Business stakeholders should always keep in mind that the firm cannot function in an isolated way; the strategic success of any company depends first of all on the way it attracts customers. One of the effective tools to improve communic ation with customers, to raise the corporate image and reputations, and to preserve a positive social image, is to get actively involved in the corporate social responsibility (CSR) issues. They are nowadays recognized as one of the dominant factors affecting the company performance; CSR has become particularly important under the conditions of the modern economic crisis when large corporations cooperate with worldwide NGOs and governmental authorities in order to help states overcome the problems of unemployment, hazards to health, and inequality of people (Royle 2005, p. 42). The majority of large and successful corporations pose corporate social responsibility as one of their top priorities in business operations; it is evident that this way they manage to cater for their customers and to create the constant, stale, and reciprocal relationships with their clients. In case corporate social responsibility standards are kept to, there is always much more customer confidence loyalty. As in case with McDonalds that is the subject of the present paper, the mission statement of the company clearly states that the main task of the company is to create unique and unforgettable experiences for their customers (McDonald’s Corporate Responsibility – Values in Practice). The present mission statement is clearly customer-focused, which will surely create a positive feedback from customers feeling that they are valued.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is true that the core assumption lying in the basis of the Porter’s model is that the industry structure produces a strong and inevitable influence on the firm’s performance. The five forces outlined by Michael Porter include the threat for businesses because of the entry of new market participants, the intensity of rivalry firms experience inside the market segment, the pressure from pr oduct substitutes or very similar products of rivals, the bargaining power of buyers and suppliers (Ormanidhi Stringa 2008, p. 57). Therefore, engagement in CSR activities falls within the framework of ‘intensity of rivalry’ – all fast food leaders in the field have strong positions, and they can easily survive even under the conditions of fierce competition. McDonalds is the $40 billion company that employed about 1.6 million workers worldwide in 2005, and reported serving 46 million of customer a day (Royle 2005, p. 45). McDonalds has been involved in the corporate social responsibility activities for a long time, since its administration realized the potential for the corporation in the socially responsible approach. Even upon a glance at their CSR philosophy, one can assume that McDonalds provides 10% of Americans with their first job, and has become the number one job training center in the USA, which creates a highly positive reputation and image for the c ompany and improves its position regarding its competitors (Royle 2005, p. 45). There is a great number of corporate social responsibility activities in which McDonalds is currently involved; upon viewing its social responsibility page at the official McDonalds website, one can see that there are the following CSR activities McDonalds pursues: Proper care about nutrition and well-being of customer Expanding the food menu for children with proper attention paid to their unique needs Education and information provision about useful nutrition Implementation of the forestry policy Popularizing environmental considerations on product packaging Provision of financial and volunteer support for Ronald McDonald House Charities (RMHC) Proliferation of volunteer activities through an online management tool Publicizing all production and transportation processes through the â€Å"from Farm to Front Counter† program (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 20 10, pp. 6-10). It is not only a strong focus on the customer satisfaction but also considerations of profitability that make the CSR activities of McDonalds effective. There is a feasible contribution that McDonalds makes to the economies of the countries in which its major markets operate, such as the USA; for example, the expenditures for philanthropic activities in 2006 constituted $13.6 million, while the 2009 figure equals $19 million.Advertising We will write a custom essay sample on McDonalds Company Corporate Social Responsibility specifically for you for only $16.05 $11/page Learn More The McDonalds Corporation paid $493 million of social taxes in 2006, and the figure rose to $568 million in 2009 (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 2010, p. 10). However, at the same time the corporation experiences substantial gains deriving from the introduction of CSR initiatives. For instance, the electricity consumption ra tes have decreased considerably to the level of 1.689 kWh/TC, 100% of meat-producing plants go through thorough certification and analysis, and more than 90% of employees receive their professional certification in the McDonalds-owned Hamburger Universities (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 2010, pp. 7-10). The popularity of CSR activities has been realized by all leaders in the fast food market, which is proven by the active engagement in such actions by other US leaders in the fast food industry such as Burger King, KFC, and Pizza Hut (Royle 2005, p. 45). The present observation supports the claims of Ormanidhi and Stringa (2008) about the applicability of the Porter’s Five Forces model to the assessment of CSR activities as well, since they contain the element of competition for the customer loyalty as well. The deep involvement in community work, volunteer work, and other types of CSR activities called philanthropic activity by the comp any are first of all driven by the effort to reduce the negative impact of such Porter’s force as ‘pressure from substitutes’. There is a clear indication on the emphasis put by the company administration on authenticity of their products and services. Even their mission statement claims about the creation of unique customer experiences for each single client coming to a McDonald’s restaurant. In addition, the business objectives published at the official side of McDonalds indicate the wish to take care about customers’ health, and to place their customers and commitment to them to the core of their corporate values. Obviously, it is a clearly beneficial competitive strategy, since the principle of ‘stakeholder democracy’ is fully retained at each level of the corporation’s functioning (Royle 2005, p. 42).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another popular CSR activity that McDonalds has implemented only recently is the online discussion blog â€Å"Open for Discussion† initiated by the company in order to engage in closer and more active communication with customers and stakeholders on health and environmental issues (Fleck, Fieseler, Meckel 2009, p. 1). It is an experimental form of communication between the complex body of an organization and its stakeholders that proved highly successful and beneficial in terms of ensuring the implementation of corporate business objectives, tracking customer satisfaction, and monitoring the feedback received from customers as well. The present feature of the McDonalds CSR activities is also directed at reduction of the ‘pressure of substitutes’ factor from the Porter’s five forces model of competition. There is a clear advantage in communication tools that McDonalds employs, and the CSR activities it undertakes provide the corporation with a confident co mpetitive advantage, and customer loyalty in the industry with very easy entry conditions. Arriving at a conclusion in the discussion of McDonalds CSR activities ensuring its sound competitiveness in the market of fast food, one should assume that the company has chosen the correct focus of its CSR initiatives, and manages to secure its leading place in the global fast food production and service. The competitive business strategy of the company is highly adjusted to the current needs of all stakeholders, including investors, shareholders, customers, and international controlling institutions. The business strategy of McDonalds is focused on environmental protection, care about health and well-being of clients, education for staff, and adjustment to customer needs. The company also ensures transparency of its processes (e.g., through the â€Å"From Farm to Front Counter† manual). In the industry offering more or less standardized and comparatively cheap products, the present strategy wins a leading role, positive reputation, and beneficial social image for McDonalds, ensuring its profitability and diminished impact of Porter’s five forces of competition. References Fleck, M, Fieseler, C, Meckel, M 2009, ‘Micro-Dialogues in Cyberspace – McDonalds Blogging Efforts in Communicating Corporate Social Responsibility online. The 59th Annual Conference of the International Communication Association, Chicago, IL. McDonald’s Corporate Responsibility – Values in Practice 2011, McDonalds Official Site. Web. McDonald’s Corporation Worldwide Corporate Social Responsibility 2010 Report 2010. Web. Ormanidhi, O, Stringa, O 2008, ‘Porter’s Model of Generic Competitive Strategies: An insightful and convenient approach to firms’ analysis’, Business Economics, July 2008, pp. 55-64. Royle, T 2005, ‘Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-fo od industry’, Business Ethics: a European Review, vol. 14, no. 1, pp. 42-55. This essay on McDonalds Company Corporate Social Responsibility was written and submitted by user Diamond N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.